The International encyclopedia of media studies : research methods in media studies

This reference details the innovative and dynamic nature of current research methods in media studies with contributions from a diverse, international group of scholars. � Examines both theory and practice with an emphasis on the recent expansion and diversification of media studies � Covers quantitative and qualitative methods, paying particular attention to the ways in which they overlap and inform one another � Focuses on emerging research methods while underscoring the continuing importance of historical antecedents � Explores the impact of new, increasingly transnational technologies on the study of media � Argues that current research must transcend methodological boundaries and develop interdisciplinary approaches for studying medi