Modern competitive strategy

The Author employs a value minus cost framework that measure competitive advantage, not whether you are either a differentiator or low-cost leader. Using value minus cost provides a more realistic and theoritically-grounded business framework with which to illustrate how competitive advantage is achieved, using concrete terms students can readily understand. Other features of the text include this book discuss how firms suistain success over long periods of time, how industry forces affect the firm's value and cost and uses game theoretic concepts to explain head to head competition, extended sections on China and Chinese firm, and HBS case and article maps are available to crate the ultimate course package