A Semiotic Analysis On Women Fragrance Advertisements In Cosmopolitan Magazine

The writer uses descriptive analysis where the writer describes the sign, object, and interpretant on the Dior Addict 2, Clinique, Estee Lauder Pleasures, Anna Sui Wish, Bvlgari Omnia Amethyste, Avon Bond Girl 007, Calvin Klein, and Armani Code Women Fragrance Advertisements. And then the writer analyzes and describes the meaning of the women fragrance advertisements based on the semiotic approach by Charles Sanders Peirce. A good design is often considered to be the key of success for the sales process besides the quality of the fragrance of course. On the contrary, a bad design is often believed to be the cause of the failure of selling product or it sometimes considered to destroy the image of the product themselves. To satisfy the customers, Dior Addict 2, Clinique, Estee Lauder Pleasures, Anna Sui Wish Fragrance, Bvlgari Omnia Amethyste, Avon Bond Girl 007, Calvin Klein, and Armani Code Women Fragrance Advertisements uses the good material for the products and also makes a good design too. The design is not only attractive text but also the good picture because the use of the picture, color and also the attractive text is often believed the function as getting pow