An analysis of lexical and grammatical cohesion on advertisements of the Jakarta post newspaper

The objective of this research is to know the kinds of cohesive devices which applied in seven texts and to describe the cohesiveness of the texts of The Jakarta Post. The methodology of this research is a descriptive qualitative method. The writer takes seven texts of advertisements from The Jakarta Post published in August and September 2014. The writer reads and analyzes the texts using Halliday and Hasan?s theory. The result of this research is that the highest percentage of lexical cohesive devices is reiteration. It consists of repetition which applies in the seven texts, then, superordinate which appears three times in the text 3, text 4, and text 7. General word shows once in the text 1. In contrast, the highest occurrences of grammatical cohesive devices are reference and conjunction. Both of them are discovered in the seven texts. Then, the second is ellipsis which shown in the text 1. On the other hand, there are some types of cohesive devices did not find in seven texts, they are collocation in the lexical cohesion and substitution in the grammatical cohesion. Although, some types of them did not find in seven texts, they did not affect the cohesiveness of the texts and the meaning of the texts which is delivered well to the readers