Analisis Faktor - faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Terhadap Produk Tiens

The purpose of thid is to analyze factor considered by consumers wich is the people of west java in choosing the product of tiens. This research user factor analysis wich the sample of research of 100 respondents wich is consumers of tiens who live in west java. The result of this research show that there was seven factor considered in choosing product of tiens. First factor consists of variable friend relation neigbourhhood, family, consumer live style, personality of consumer, practicality of tiens product, guarantee of savety product, savety and benefits of product, price product, fast reaction product. Second consists of variable religion, race and nationanality, the level of population, the quality of tiens product, with our side effect. The third factors consists of variable social class, the level income of consumer, economic resources. The fourth factor consists of variable size and shape of product. The fifth factor consists of variable social status, the age of consumer minimal 17 years old, service activities in stokist of tiens. The sixth factor consists of variable consumer perception about quality of tiens product, to study the benefits of product before buying. The seventh factor consists of variable culture, the memory of consumer about the benefit of tiens product compared to another product and the development of product design