The images of women in four perfume advertisements

The study in this paper focuses on the images of women in four women perfume advertisements. The writer focuses on four images of women perfume in the advertisements. The advertisements are Faith Hill True perfume (2010), Fancy Nights (2010), Kylie Minogue Couture (2009), Adora Kat Von D (2010). The method used in this paper is qualitative analysis with textual and pictorial analysis where the writer describes and analyzes the images of women. The objects of the perfume advertisement are: the bottles of the perfumes, the models, and the taglines, color of the picture, and the backgrounds of the pictures. From the analysis above, the writer concludes that each picture that has some connotation and denotation meanings show the images of women. The women are showed with some characteristics such as brave, wild, elegant, fresh, confident, simple, beautiful, and sensual by choosing the women models as myth on symbol shown in the pictures in other to make consumers interest and then wear the products (perfumes)