An analysis of metaphor in Jakarta Post business articles on May 5, 2014 edition

This research discusses the metaphor in business articles of The Jakarta Post on May 5, 2014 edition. The aim of this research is to find out the types of metaphors used in the business article of the Jakarta Post Newspaper. Moreover, the writer identifies word or phrases in the sentence according to the type of metaphor to make it easier and understand the implied meaning which contained in the word or phrase on the business articles. The writer uses qualitative research to analyze the data. The writer also classified metaphor into 3 types, they are: ontological metaphor, orientational metaphor and structural metaphor. Furthermore, the writer explains the metaphorical meaning of the word or phrase in the sentence on the articles business based on the types. Metaphorical expression can help the readers to understand the message from the author. The result of the study shows, they are: 7 structural metaphors, 8 orientational metaphors and 14 ontological metaphors. The most of the metaphor linguistic that occurs in The Jakarta Post Business Articles On May 5, 2014 Edition is ontological metaphor