A semiotic analysis the advertisements of SonyEricsson product

This study uses descriptive qualitative method, which is aimed at finding out the semiotic elements and the relation between the icon of logo of Sonyericsson and the Tagline used as the verbal sign in the advertisement to attract the potential customers. The advertisements of Sonyericcson mostly are dominated by visual and verbal signs which emerge as integrated message in promoting the brand � new product. Sonyericsson uses provocative messages in it�s every tagline by inserting it�s logo as the replacement of the verb to make the brand really rooted in the potential customers� mind. Additionally, every tagline used in it�s the advertisement has close relationship to the product offered. Moreover, the writer concludes that the use of combination Sonyericsson advertisements both visual and verbal really draw people attentions, not only persuasive verbal signs but its advertisement is also supported by the attractive visual sign to gain people or potential customers to see, watch and finally buy the product offered