The meaning of figurative language in advertisement columns of the Jakarta Post from November until December 2013

The research is aimed to describe the kinds of figurative language and the meaning of the slogan advertisement in the colomn advertisement of the Jakarta Post starts from November to December 2013. The theories in this thesis are figurative language. From those theories, this thesis has eight categories of figure of speech; they are hyperbole, alliteration, personification, metonymy, elipsis, metaphor, simile, paradox. The objectives of the research are: (1)to determine what kind of figure of speech are mostly used by the slogan advertisement (2) To describe the the meaning of the figurative language contained in advertisement slogan of The Jakarta Post on the edition in November 2013 to December 2013. In this reseach, the writer uses qualitative method to analyze data, explains some theories that related to figurative language, and then collects the data from the Jakarta Post newspaper. Based on the theories, the writer selects some slogan advertisements which are contained of figure of speech and analyzes them one by one to know the kinds of figure of speech used. As the result of analysis, this study show that: first, there are four kinds of figure of speech on the collected data namely:hyperbole, alliteration, metaphor, metonymy; second the writer concludes the most used kind of figure of speech on the collected data is hyperbole