Male Behaviour Standards in Female Perception

The paper is devoted to the analysis of male behaviour standards in female perception. Speech fragments taken from female dialogs explicate the presence of male behaviour standards in female consciousness. Cognitive and semantic analysis of female speech behavior peculiarities allowed us to reconstruct and describe female perception determined by social and cultural reality of linguistic and cultural society they live in. It was discovered that female perception was determined by social and cultural stereotypes and roles. This determination is realized in a strong need to correspond to these stereotypes and roles. Special attention is paid to the pragmatic functions of linguistic units, emotional attitude expressed in speech, to the types of communicative determination, to the evaluation scale and to the perception channel revealed in the process of communication