Digital PR technologies: establishing an interactive dialogue between public-political institutions and society

The study presents the results of a sociological survey of Russian citizens’ attitudes toward various forms of filing appeals to state (municipal) authorities. Based on the web content analysis of existing services for processing calls from the public on the Internet, the models of electronic monitoring of citizens’ appeals are systematized: a special service for receiving and initial processing of citizens’ appeals, created as a subdomain of the main site, a web portal as an independent Internet reception site and an auxiliary electronic resource reception of citizens’ appeals, implemented on community sites in social networks