In searching the appropriate elements: study on the community’s environmental friendly behavior in daily activities to achieve an urban sustainability

Environmentally friendly behavior has become an important part in achieving sustainable city. However, the implementation of environmentally friendly behavior in daily activities tends to get low participation. Therefore, this study aims to find out the factors that influence a person to behave in an environmentally friendly manner, especially from social and psychological aspects. This study using literature review and weighting based pairwise comparison as a method. Our study concluded, there are four groups of factors that influence the community in implementing environmental friendly behaviors, namely: internal factor (environmental knowledge and attitude), external factor (support from the government in providing environmental education, public facilities, and establish environmental policies and regulations), socio-demographic factor, and situational factor (financial aspects and the availability of good facilities/green product). Furthermore, external factors (such as government support in providing environmental education and public facilities) is the factor that most influence environmentally friendly behavior and also as a key factor in achieving a sustainable city