This paper illustrates the impact of embedding an insulation layer of variable thermal conductivity in a typical building wall on the cooling effect and energy performance. The evaluation was performed by applying a conjugate heat transfer model, which was tested in extremely hot conditions of Al Ain (UAE). The thermal performance of a building incorporating insulation layers of variable thermal conductivity (k-value) was compared to a non-variable thermal conductivity system by quantifying the additional heat transferred due to the k-relationship with time. The results show that, when the k-value is a function of operating temperature, its effects on the temperature profile through the wall assembly during daytime is significant compared w...