Concept design – creating an image of the future

The article presents an analysis of the tasks of industrial design (and in particular the design of vehicles) and demonstrates the importance of developing not only real objects, the purpose of which is to create cost-effective products, but also conceptual developments, the tasks of which are much wider. Conceptual developments allow us to form an image of the future, which we want to strive for, to form trends and to demonstrate new opportunities that new technologies open up to us. In this regard, the paper demonstrates a new classification of conceptual developments, as well as the competence of the concept designer who carries out such developments. The classifier contains the division of industrial design, conceptual design and concept art. Conceptual design is concentrated near the border of scientific knowledge, which allows the relevant developments, on the one hand, to be guided by modern high technologies (high technology design), and, on the other hand, to offer solutions that can potentially offer an innovative way of development of a particular field of knowledge, forming a request for new technologies. Competence of a concept designer for such work involves, among other things, the ability to work with the future (futurology) and additional competencies in the field of directing and screenwriting, to create an appropriate visual narrative and convey the value content of the projected image of the future