Sustainable Highland Development through Stakeholders’ Perceptions on Agro EcoTourism in Cameron Highlands: A Preliminary Finding

Cameron Highlands was discovered in 1885 and was developed as a hill station. It first served as a quaint retreat destination for the British residence where the urban morphology of its little town centres were strongly characterised by colonial architecture such as bungalows, institutional buildings and government offices, shophouses and market stalls. Eventually due to economic pressure and location potentials, more land was opened for tea plantations and vegetable and flower industries. Conversely, recent rapid uncontrolled developments in the built environment and agricultural sectors have tarnished its natural environment, old-world charm and historical values. If this trend persists, the popularity of Cameron Highlands as a vacation destination for local and foreign visitors may be badly affected. This research paper seeks to determine the perception of local stakeholders and tourists of the development in Cameron Highlands and whether they agree that agro-ecotourism can be used as a tool to achieve sustainability in the area. This paper is an assessment of a pilot test to determine initial perceptions toward Cameron Highlands development. The pilot test sample size was 41 respondents, comprising local authorities, local communities and NGOs, as well as local and international tourists. The results showed that the majority agreed that agro-ecotourism can generate a sustainable income and preserve the environment while ensuring sustainability through fair trade