Customers base their emotional evaluation on perceived product components. Thus, for the success of a company it is important to measure customers’ perception objectively and integrate this information into processes of user orientated product design. This paper presents findings of identifying relevant product components and linking them with semantic concepts using Eye-Tracking. To validate results, the comparison with self-reporting-methods identifies similarities and differences between explicit expressed and implicit recorded customer requirements. The validation of the presented approach was conducted within user studies analyzing products with different levels of complexity
The present study utilized the techniques of eye tracking and word association in order to collect a...
The present study utilized the techniques of eye tracking and word association in order to collect a...
New Product Development CentreThis paper reports on the development and findings of a research inves...
A company's aim is to develop products that engage user attention and evoke positive emotions. Custo...
Within the mechanical engineering discipline, product representational studies have been used to inf...
The use of 3D virtual representations is a common approach in the modern process of new product deve...
This paper present on understanding the human behavior with eye tracking studies related to consumer...
This study provides a methodology to quantify the qualities of visual aesthetics in product design b...
This study provides a methodology to quantify the qualities of visual aesthetics in product design b...
This study provides a methodology to quantify the qualities of visual aesthetics in product design b...
In today’s retail environment, consumer products are increasingly competing for customers’ attention...
The aim of the article is to present the usability of eye tracking as a method of research of custom...
In today’s retail environment, consumer products are increasingly competing for customers’ attention...
One important methodological problem in the study of emotion and attention within market research is...
In today’s retail environment, consumer products are increasingly competing for customers’ attention...
The present study utilized the techniques of eye tracking and word association in order to collect a...
The present study utilized the techniques of eye tracking and word association in order to collect a...
New Product Development CentreThis paper reports on the development and findings of a research inves...
A company's aim is to develop products that engage user attention and evoke positive emotions. Custo...
Within the mechanical engineering discipline, product representational studies have been used to inf...
The use of 3D virtual representations is a common approach in the modern process of new product deve...
This paper present on understanding the human behavior with eye tracking studies related to consumer...
This study provides a methodology to quantify the qualities of visual aesthetics in product design b...
This study provides a methodology to quantify the qualities of visual aesthetics in product design b...
This study provides a methodology to quantify the qualities of visual aesthetics in product design b...
In today’s retail environment, consumer products are increasingly competing for customers’ attention...
The aim of the article is to present the usability of eye tracking as a method of research of custom...
In today’s retail environment, consumer products are increasingly competing for customers’ attention...
One important methodological problem in the study of emotion and attention within market research is...
In today’s retail environment, consumer products are increasingly competing for customers’ attention...
The present study utilized the techniques of eye tracking and word association in order to collect a...
The present study utilized the techniques of eye tracking and word association in order to collect a...
New Product Development CentreThis paper reports on the development and findings of a research inves...