Decision Support Systems for Customer to Buy Products with an Integration of Reviews and Comments from Marketplace E-Commerce Sites in Indonesia: A Proposed Model

Human has the need to shop. People are beginning to change the lifestyles of shopping by making purchases on e-commerce sites online. This makes companies offer their products not only in the market or shopping center but also through the e-commerce site. With e-commerce sites, people as potential buyers and regular customers will have many variations of products to purchase. They can shop anywhere and anytime by using an e-commerce site. Marketplace e-commerce sites have been equipped with reviews and comments from every expert and buyer who has purchased the product on the marketplace e-commerce site. The problems that occur are with the large number of products and merchants who can sell the same product, making potential buyers need more time in choosing the right product. They also need to see the review to choose the merchant that provides satisfactory service. The research question is whether the Decision Support System Model equipped with integrated review and comment can assist the customer to choose merchant with their expected product on marketplace e-commerce sites? The result for this model is customer can convenience to choose best merchant to shop in marketplace e-commerce site. This research is conducted by using qualitative research