The Priority Importance of Economic Motivation Factors Against Risks for Green Building Development in Malaysia

Green building development is an emerging paradigm for the construction industry practice all around the world. The establishement of Green Building rating tool helps to assess the whole life cycle process in planning to operation in a building. The Malaysian construction industry recognizes buildings that have been assessed using established green building tool such Green Building Index, Green RE or My CREST. Eventhough these rating tools provide motivation factors in its criteria and sub-criteria to promote sustainability in Malaysia buildings, there is still a major doubt to developers in terms of risks that may hinder their investments in green buildings. This paper highlights the priority importance of economic motivation factors against risks in the green building development in Malaysia. The data presented in this paper have been mainly derived from responses received through questionnaires completed by building stakeholders involved in green building developments. In order to determine the priority importance of economic motivation factors and risks identified for green building development, the questionnaire outcomes have been thoroughly assessed using the Analytical Hierarchy Process (AHP) method. As a result, lack of government incentive and high capital cost, which classified under green building risks, are the two key factors with highest priority importance that influenced most of the decision making for green building development in Malaysia. The results show green buildings have proliferated as governmental support and incentives with more exampler of higher profit return of investment in enhancing developers preference for green building development