Buryat Ethnic Mentality and National Broadcasting

The article focuses on ways the national (in a regional aspect) broadcasting impacts ethnic mind formation and its further development, the latter issues being under a main focus of Buryat State University scholars as well. They set an objective to investigate the issue from different angles, for this reason gathering within scientific projects into scholars’groups took place. In this case the group of educators, philologists and sociologists have focused on media which construct ethnic mind via interiorizing and cultivating ethnic-related ideas and images for five years. Providing a general outlook of the world, National Broadcasting (NB) is a proper institutional mechanism that helps a person identify himself / herself among different ethnic groups. Ethnic identity and self-consciousness are manifested in various social and intercultural communications. This allows a person to become aware of the peculiarities of his / her and others’ ethnic communities. The outcomes of a sociological research held by the authors verify the significance of both the posed problems and the TV role. One may find theoretical and empirical data in Zandeeva, S.K. (2012), Dagbaeva, N.Zh.(2012), Dagbaev (2014), Dashinimaeva, P.P., et al (2015). Generally, national programs do contribute to integrating people of the same ethnicity into a common community, to shaping such moral qualities as humanity, love to motherland, respect for the elders and other ethnic nationalities. All these characteristics form proper rules of living in a tolerant community. At the same time, they contribute to strengthening of the feeling of ethnic unity. Beyond any doubt, NB needs a relevant assessment and interest to promote and advance its function in a modern society. On the one hand, telecommunications markets liberalize. On the other hand, broadcasting technologies have developed to a highest extent, leading to the increase of international competition [14]. Anyway, both directions force the national broadcasting to review their trends