Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)This study includes the synthesis of a new natural plasticizer obtained through esterification reaction of rice fatty acid and polyols, its physicochemical characterization and its preliminary application in polyvinyl chloride (PVC). Monopropylene glycol, octanol and diethylene glycol were used as polyols for esterification reaction. Catalyst Fascat (R) 4100, was also added. Viscosity, acidity and hydroxyl index, moisture content, molar mass, chemical composition (by FTIR) and color were determined to characterize the natural plasticizer synthesized. The results were compared with a commercial plasticizer (D...