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Surveys based on the Sunyaev-Zel’dovich (SZ) effect provide a fresh view of the galaxy cluster population, one that is complementary to X-ray surveys. To better understand the relation between these two kinds of survey, we construct an empirical cluster model using scaling relations constrained by current X-ray and SZ data. We apply our model to predict the X-ray properties of the Planck SZ Cluster Catalog (PCC) and compare them to existing X-ray cluster catalogs. We find that Planck should significantly extend the depth of the previous all-sky cluster survey, performed in the early 1990s by the ROSAT satellite, and should be particularly effective at finding hot, massive clusters (T > 6 keV) out to redshift unity. These are rare objects, and our findings suggest that Planck could increase the observational sample at z > 0.6 by an order of magnitude. This would open the way for detailed studies of massive clusters out to these higher redshifts. Specifically, we find that the majority of newly-detected Planck clusters should have X-ray fluxes 10-13 erg/s/cm2 < fX [0.5−2 keV] < 10-12 erg/s/cm2, i.e., distributed over the decade in flux just below the ROSAT All Sky Survey limit. This is sufficiently bright for extensive X-ray follow-up campaigns. Once Planck finds these objects, XMM-Newton and Chandra could measure temperatures to 10% for a sample of ~100 clusters in the range 0.5 < z < 1, a valuable increase in the number of massive clusters studied over this range