The determinants of purchase amount by Mainland China enterprises in Taiwan when ECFA and cross-strait bilateral investment protection and promotion agreement go into effect

隨著跨境交易的蓬勃發展，國際企業間的相互採購無時無刻都在發生。臺灣又是以貿易為導向的國家，不論是我國對投資或外資對我國投資皆是貿易全球化的表現。我國自2009年6月推動開放陸資來臺，冀望藉由中國大陸的廣大市場帶動我國經濟成長，然而現行研究多以臺商至對岸投資、採購，較少是以在臺陸資對臺採購作為研究主題。 因此本研究以2013年「陸資投資事業營運狀況調查表」之問卷作為資料來源，將變數拓展臺灣市場、呼應大陸政府投資政策、改善政府行政效能、政治環境不穩定、強化投資優惠／租稅獎勵措施、原物料及中間財採購成本、技術來源、廠商規模、設立時間、行業類別等10項變數分為市場動機、經濟動機、策略動機三大構面，再透過Probit Model迴歸方法進行實證分析，探討ECFA與投保協定生效後，影響在臺陸資對臺採購規模的決定因素。 經實證結果得知，「改善政府行政效能」、「原物料及中間財採購成本」、「設立時間」及「行業類別」達到顯著水準為ECFA與投保協定生效後，影響在臺陸資對臺採購規模的決定因素。The mutual sourcing of international enterprises takes place every minute and every moment due to the blossom of cross-border trade. Taiwan is a trade-steering country, and sourcing from foreign investment is the embodiment of globalization of trade, and vice versa. Taiwan promotes the sourcing from Mainland China enterprises on June, 2009, hoping to boost up our economy growth through China’s vast market. However, current studies mainly focus on sourcing and investment in China, few studies target the sourcing of Mainland China enterprises in Taiwan. Ergo, this thesis targets the questionnaire conducted in 2013 as resource, dividing the following ten factors into market motive, economic motive, and strategic motive: expanding Taiwan’s market, echoing China government’s investment policies, improving government’s efficiency, political instability, strengthening investments’ reimbursement/tax incentives, the procurement cost of raw material and intermediate goods, the source of technic, establishment, the scale of industry, and the genre of industry. After dividing the ten factors into three phases, this thesis analyzes the crucial factors of the purchase amount of Mainland China enterprises in Taiwan after ECFA and agreement on investment using Probit Model. The outcome shows that the improving government’s efficiency、 procurement cost of raw material and intermediate goods、establishment and Manufacturing Industry, reach a prominent level. Therefore, the four factors are the crucial factors of purchase amount of Mainland China enterprises in Taiwan after ECFA and Cross-Strait Bilateral Investment Protection and Promotion Agreement