The Innovative Business Model Research for E-Commerce of the Real Estate Brokerage Industry-Case Studies of Snailhouse

在過去的十年間，台灣的房地產市場呈現快速擴張和大規模型態增長時期。在此期間房價快速上升，一般在全國各地，尤其是在都會地區的房價相較十年前開始上升幅度更為顯著。許多因素之干擾導致物價呈現上漲：如大幅調降遺產稅率、長期低利率及寬鬆貨幣政策，投資者非理性預期等。根據長期觀察，傳統的房地產交易市場主要由不動產經紀產業主導，也就是俗稱的房屋仲介，由於不動產市場存在代理問題與資訊不對稱所造成交易成本推升的問題，相較於其他交易市場股票市場等，交易效率相當低。 值得注意的是近幾年自互聯網革命以來，2000年開始許多行業開始利用互聯網作為媒介，為市場帶來更多的資訊透明度，並有效提升效率。在交易效率改善下，企業的獲利也相對提升。然而，目前台灣之不動產經紀行業與電子商務的連結僅在初步發展階段，還沒有看到它利用互聯網作為更進一步的破壞式創新，將資訊完全透明化，以提升市場效率。 在本研究中，我們將比較目前傳統不動產經紀公司的服務模式與重力科技公司運用互聯網創新之不動產交易服務模式，窩牛網採用的是運用互聯網將市場交易資訊完全公開，更在議價上採用信託議價制度讓買賣雙方自行直接議價，強化價格透明度。總之這項研究將研究其中的重力科技帶來的房地產交易行業的服務創新。Over the past ten years, Taiwan’s real estate market has seen an extended and extensive growth period. In short during this period property prices has risen in general throughout the country and especially in the metropolitan areas prices has easily doubled in pricing in comparison to the start of the ten year period. There are many factors which contributed to the rise in prices: drastic reduction in inheritance tax, low interest rate, lax bank policies, investor bullish sentiment, etc. To top it all off traditionally the real estate transaction market served mostly by traditional real estate brokerage agencies is very inefficient in comparison to other transactional markets such as the stocks and commodities. It is interesting to note that with the start of the internet revolution since the early 2000 period many industries has utilized the internet as a means of bringing more transparency and efficiency to their perspective industries. As a result businesses has greatly benefited from the increase in efficiencies. However the real estate brokerage industry has not seen drastic changes which utilize the internet as a means of bringing more efficiency from customer’s point of view. In this study we will be examining the current traditional real estate brokerage’s service model vs Z-Strength Technology’s real estate service model; Z-Strength Technology utilizes the internet as a means of bringing 100% information and transaction transparency to the market. In short this study will be studying the service innovation which Z-Strength Technology brings to the real estate transaction industry