Reyas Handcrafted Jewelry: From Manufacturing to Branding

Reyas手工珠寶：從生產到品牌經營Reyas Handcrafted Jewelry is the future of ‘Bead House’. Currently, Bead House (manufacturer of handcrafted jewelry) functions as a wholesaler selling to various regions such as – Morocco, Thailand, India, Italy, Brazil and USA. The export of handcrafted jewelry is growing in Nepal with more buyers coming in every month that want to purchase both traditional designs in countries such as India and Morocco and contemporary designs in countries like Italy and USA. Demand is always increasing but due to limited manufacturing capability and marketing capability the company sees the need to expand. In 2015, Bead House will expand its manufacturing capability delivering double the output thereby increasing sales in volume. Currently, most of the additional demand is being met through purchasing other competitors inventory. Additionally, Bead House will rebrand as Reyas Handcrafted Jewelry (RHJ) developing more innovative and creative designs which will be sold through our partnership with Hotels in Nepal and also through our website. These designs will not be available in bulk and will be sold off as unique individual pieces. This business plan looks at setting up additional manufacturing capability, hiring designers to develop and craft beautiful and modern handcrafted jewelry, marketing the brand RHJ through social media, its website and distribution network of hotels. Target customers are wholesalers who buy in bulk and individuals who would like to buy the most unique product or jewelry accessory available in the market. RHJ plans to be the lead exporter of handcrafted jewelry within the next five years