Study on E-Book Databases Use and Reading for Undergraduate Students : A Case Study of National Chengchi University

本研究旨在探討大學生使用與閱讀電子書資料庫，研究目的包括：（1）探討 大學生電子書資料庫的使用與閱讀行為；（2）探討大學生電子書資料庫的價值認 知與使用滿意度；（3）探討影響大學生使用電子書資料庫的因素；（4）探討大學 生參與電子書資料庫推廣服務的現況與看法。本研究採用問卷法與訪談法，首先 藉由文獻探討歸納電子書使用與閱讀研究四構面，依此而設計電子書資料庫使用 與閱讀調查問卷，並對國立政治大學大學生實行問卷調查，再採用立意取樣方式 進行深度訪談，以探討大學生電子書資料庫使用與閱讀的行為。 本研究提出之研究結論如下：（1）政治大學的大學生近五成使用過電子書， 但使用過圖書館電子書資料庫者不到兩成；（2）使用圖書館電子書資料庫的主要 原因是「為了作業報告或學習研究需求」，而使用需求受到使用目的與動機之影 響；（3）最常使用的電子書檢索策略是「關鍵字檢索」，閱讀電子書的時間多為 1 小時，主要透過「線上閱讀」方式取用電子書，並以「跳讀，僅閱讀特定章節 /段落」方式閱讀單本電子書；（4）五成以上大學生喜歡實體書勝於電子書；（5） 對圖書館的電子書資料庫表示中度滿意，對電子書資料庫推廣服務則未達滿意； （6）「在螢幕上閱讀相當吃力」是大學生在使用圖書館電子書資料庫時最大的困 難，且電子書的閱讀較易出現注意力分散的情形；（7）影響政治大學的大學生使 用圖書館電子書資料庫的因素包含使用者主觀的使用經驗及客觀的外在環境。 最後，本研究對圖書館及電子書相關廠商提出以下建議：（1）圖書館應與廠 商定期合作舉行使用者滿意度調查，藉以瞭解使用者的使用行為、使用經驗及滿 意度；（2）建議電子書相關廠商簡化進入及取用電子書資料庫的步驟、利用圖像 式設計提供更明確且明顯的快速連結名稱，增加電子書資料庫的曝光率；（3）建 議圖書館瞭解大學生的需求及充實電子書資料庫館藏的質與量，增強正向使用經 驗及藉由同儕的影響力提高使用率；（4）圖書館應積極向教師推廣電子書資料庫 的使用並提供支援教學服務，以期透過相關課程，增加電子書資料庫曝光率及使 用率；（5）建議圖書館及電子書相關廠商透過創新且有趣的行銷推廣策略，以更 輕鬆且貼近大學生的服務及參與方式，提高大學生取用電子書資料庫之動機。This study mainly investigated using and reading e-books databases for undergraduates. The main purposes of the study are as follows: (1) to probe into undergraduate students’ use and reading behavior of e-book databases; (2) to discuss the undergraduates’ perception and satisfaction of e-book databases; (3) to find out the factors affecting undergraduates’ use of e-book databases; (4) to understand undergraduate students’ opinions and current state of e-book databases promotions services in university libraries. The study using questionnaire and interviewing as research methods. Through literature review, this study sorts previous researches on reading and use of e-books into four dimensions. A questionnaire is designed according to these dimensions and delivered to undergraduate students of NCCU. Moreover, 15 undergraduates are selected through purposive sampling from the returned questionnaire for further interviews. The conclusion of this study is summarized as follows: (1) near fifty percent of NCCU undergraduates read e-books, but only two percent used e-book databases; (2) the main reason why undergraduates use e-book databases is for term papers or research purposes, and their needs are affected by their purposes and motivations; (3) the most used retrieval skill is keyword searching, and most undergraduates use e-book online, just skimming and scanning for one hour at most; (4) over fifty percent of undergraduates prefer books to e-books; (5) undergraduates are generally satisfied with e-book databases acquired by NCCU Libraries, but they are less than satisfied with promotions of e-book databases; (6) the most challenge of using e-book databases for undergraduates is that “tiring to read on screen,” and they are easily distracted while reading e-books; (7) the factors affecting undergraduates to use e-book databases are attributed to their previous user experience and external environments. According to these conclusions, there are some suggestions made for university libraries and concerned e-book market investors: (1) university libraries may work with investors to hold regular user satisfaction survey; (2) it is recommended to simplify the access to e-book databases and e-books ; (3) to achieve higher use rate, libraries may improve the quantity and quality of e-books, and build positive user experience with e-book databases for undergraduates; (4) libraries may suggest and support faculty to teach with e-books or e-book databases in their courses; (5) libraries and investors may develop more innovative, easier and friendlier services for undergraduate students