Value Constellation: a Perspective Based on Patent Strategy and Patent Litigation

服務是一連串的價值共創，在這個價值共創的系統裡可能包含合作夥伴、競爭者、供應商和顧客等，在價值星系中他們共同創造價值、共同享受成果並達成各自最終的目標。 無形資產對於現代企業的重要性與日俱增，智慧財產權也漸漸受到重視，其中，專利尤其成為保護企業內部知識的重要手段。此外，為了完善管理企業擁有的專利、規劃未來的發展，專利佈局成為企業政策中不可或缺的一環。現今許多企業間正進行著激烈的訴訟戰爭，許多公司將訴訟視為一種手段，或視訴訟為一種判斷指標，其目的可能為了獲取科技技術、壟斷市場、聯盟等。因此，雖然專利佈局所要考量的因素很多，但是不管從單一企業的角度，或者從整個商業的觀點來看專利佈局，它都是必須要被重視、且重要的一環。本研究的目的是利用資訊科技，基於企業的訴訟、專利佈局和其它因素的觀點來提供各種結合不同操作性資源的價值星系，讓企業在制定專利布局之前，了解整個市場網絡的個體和彼此間的關係，進而掌握整個市場聯盟和競爭的狀態，並且降低企業制定專利布局所需要的人力和成本達到企業利潤最大化之終極目標。Service has been widely recognized as value co-creation yielding useful change those results from purposeful interactions among distinct service system entities. In addition, value does not occur in sequential chains but in complex constellations, in which system entities engage in both tangible and intangible exchanges to achieve economic or social good. Intellectual Property (IP) is getting more and more attention with the increasingly recognized importance of intangible assets. Especially with the rapid growth of technology, patent is indispensable for companies to strategically manage their prized knowledge, do business and make patent strategy. Litigation, nowadays, also plays an important role among firms, such as enterprises taking litigation as a means to forge an alliance to prevent being involved in lawsuit war, to compete with their competitors so as to snatch the key technology or monopolize the market, etc. The purpose of this study is to devise an IT-facilitated approach aiming at visualizing possible ways of value constellations using the identified strategic operant resources across different enterprises from the perspective of patent strategy and patent litigation. This approach, assisted by Google API and external IP knowledge bases, can facilitate enterprises to well perceive the whole allied and competitive situations between business strategy and patent strategy, reducing human resource and budget in exploring the network of actors and their relationships that can jointly create value from the IP intangible asset perspective