A performance-based comparison among various sales incentive schemes in Taiwanese IT software industry

資訊軟體產業為知識密集的產業，在台灣已發展了許多年。由於科技不斷創新以及市場激烈的競爭下，資訊軟體產業從早期為個別客戶量身訂作的系統專案開發，一直發展到今日以套裝軟體或中介軟體標準產品的銷售方式。因軟體產品具有功能習慣性，客戶一旦使用後就不會隨意更換。各資訊軟體廠商為了推廣各式各樣的軟體產品以搶攻市場，紛紛提出了各種激勵業務人員的激勵制度以擴大市場佔有率。從企業的角度來說，企業組織應以獲取最大合法利潤為主要目標。因此在其經營管理權限內，必然會以各類管理策略和激勵措施來提升員工之工作效率和品質，績效激勵與評估制度即屬最被廣泛實施之方法。本文研究之核心為：資訊軟體產業之激勵與評估制度有那些特性，評估制度是否公平，針對不同產品生命週期的銷售策略有何差異，以及不同的工作類型與不同職掌之員工對於不同的激勵與評估制度之效益反應。本研究將透過與從業人員深度訪談程序，收集資訊軟體產業內不同公司之各種績效激勵與評估制度加以分析比較。針對上述議題，深入研究各種不同的制度對業務人員的激勵效益與合理性。其研究成果，一方面可提供給資訊軟體廠商作為未來規劃制定績效激勵與評估制度的參考；另一方面，亦可作為員工評估公司獎勵制度合理運用模式的對照，讓各界瞭解其精神並加以應用。IT Software Industry is unique and knowledge-intensive industry in Taiwan. It have been developed with special functions to keep customer loyalty once used. Promotion with a wide range of programs in order to gain market share is the most important factor of success. But which is company really do last longer for success, and is the product life cycle impacted by effective sales incentive plan? This studied looks at which performance incentive program can best motivate employees. The incentive programs were studied by interviewed with different companies within IT software industry and try to understand the effectiveness of evaluation strategies vs. sales performance. The results supported my hypothesis by showing that the employees under attractive incentive plan performs with productivity increasing superiority. The results also showed that fairness evaluation strategies does improve sales performance by enlarging the coverage. In additional of the benefits, my research also provided some suggestions for employees who was hired by relative industry. I hope it can be more valuable when employees assess the system for understand and apply the spirit of incentive programs