The growth strategy in chaos and uncertain environment

在全球經濟化形式下，新資訊時代的變化帶來企業所面臨環境有更高的不確定性，市場變幻莫測，國際經濟環境動盪，企業的生存面臨著前所未有的挑戰，世界金融危機所帶來的困境、裁員、企業升級等危機，這些都迫使企業經營者不得不去思考如何應對環境快速變化之特性及採取必要的經營策略。企業在劇烈的環境變化中如何發揮自身的競爭優勢，並與其他企業合作互贏，來應對外部持續變化的不確定環境。 本研究由文獻資料分析出企業所面臨不確定環境中所應用的策略，確認不確定環境中可採用的策略方法，對競合策略、企業文化、企業創新與轉型、SWOT分析法及平衡計分卡進行歸納總結。 本文以膠帶行業一集團中的子公司為研究對象，對膠帶行業的產業結構進行分析，重點介紹大陸PVC市場並對膠帶行業未來的發展趨勢進行預測展望。再對企業目前所處的策略地域、經濟環境、企業環境、環保趨勢進行分析。運用價值網、SWOT分析法、平衡計分卡等分析方法對企業目前的運營狀況進行總結，研究企業現推行的經營策略及未來發展之路，並在最後得出企業實施策略後的成長效益進行總結。In the global economic times, the change of new information age cause the business has to faced greater uncertainties environment, the market is uncertain, international economic environment unrest, the enterprise is faced with unprecedented challenges and the world financial crisis brought difficulties, downsizing and enterprises upgraded etc. All these forces managers to think how to solve the problem of environmental rapid changes and take necessary measures . Enterprises how to play its own competitive advantage and cooperation with other enterprises in the severe changes environmental , how to fit the constantly changing environment. This research based on the documentation to analysis of strategy when enterprise in the unsure environment.This research to confirm the strategy could adopted in the unsure environment. Summarize the Co-opetition,corporate culture, innovation and change, swot analysis and balanced scorecard This thesis study with a group of the subsidiary in the tape industry.To analysis the industrial structure and focus on the plastic PVC market of China.The future development tendency of tape industry forecasted.Then analysis strategic areas of enterprises, business environment, corporate environment and the trend of environmental protection.Analysis the present state of the enterprise with the vuale net,SWOT anaylsis and balanced scorecard to research the present operate strategy and the direction of future development.At last,come to the benefits of growth after the enterprises implement strategy