Innovative management research of a Taiwanese contemporary dancing company – a case study of dance forum Taipei

在台灣，表演藝術活動蓬勃發展的今日，大大小小的各類表演藝術團體此起彼落，有的僅曇花一現成為一劇劇團、一舞舞團，也有的以堅毅卓絕的精神持續奮戰十幾二十年。然而，表演團體雖多，但大部份團體成立的目地都是要方便完全主導自己的創作，因此每一個創作者都是該團的藝術總監，這也是坊間一般的經營模式。 成軍二十年的『舞蹈空間舞蹈團』，為一個擁有專職舞者、專屬排練場以及專業行政的職業舞團，但其創辦人平珩卻未曾發表過創作，舞團演出舞碼均為駐團編舞家的作品。獨特的「創新經營模式」包括承接「代工業務」、「共同設計開發製造」等鴻海專有的經營模式，並夾以「雙品牌」行銷策略，為台灣現代舞團，甚至是整個表演藝術界獨樹一幟。 本研究主要探討「創新經營」運用在表演藝術上的作為有何？以及『舞蹈空間舞團』進行創新的挑戰、作為與經營管理的成效分析，故選擇質化分析法中之單一個案研究。 研究結果顯示，『舞蹈空間舞團』在「營運」範疇中「產品市場」、「核心資源」與「事業網路」三構面的發展，的確符合「創新」的四個座標：1.產品的差異化，2.有新的觀眾群體，3.新的價值空間，4.地理疆界的向外移動。並由創新概念中延伸出的新的營運模式，加上該舞團領導者對藝術高包容力的組織文化帶動，讓『舞蹈空間』成為表演藝術界的「異數」，一個致力於與不同編舞家合作的舞蹈品牌。 其次依對經營面向進行成效分析時，則發現『舞蹈空間舞團』創新經營的模式，所創造出來的公共價值超過舞團私人價值，但創新經營方式卻也在某種程度上妨礙『舞蹈空間』這個品牌的發展。 最後，本研究依據『舞蹈空間舞團』的創新經營模式，針對深植專業技能、擴大製作團隊的規模經濟、以及強化品牌形象等三方面，提出一套具體改進的建議。In recent years, the growth of performing arts in Taiwan is evident. Many performing groups, both big and small were quickly formed. While most groups did not last beyond one show, some have continued to survive, albeit barely, for more than 20 years. A distinguishing feature of the majority of performing groups was that they were formed to retain full control over artists' creative expression. Thus, the founding artists of all performing groups are also the chief art directors, and it was common that artists took on multiple roles in the group. The performance of Dance Forum Taipei was professionally created by the chief choreographers, but was never by the founder Ms. Ping Heng in the past 20 years. In essence, Dance Forum Taipei presented an innovative business management model that includes "original equipment manufacturing", "co-designing, developing and manufacturing" etc. which the leading Taiwanese electronics company Foxconn is specialized in. Furthermore, The adoption of "double identification" strategy has uniquely opted to maintain a clear demarcation of management in the field of performing arts. The present study is aimed at examining the implementation and implications of "innovation" in management of performing art groups. Using qualitative analysis via single subject case study, we will critically analyze the challenges, management strategies and outcomes of the "innovation" by Dance Forum Taipei in managing performing groups. The present study concluded that in the three domains of operations: Product/Market, Core resource, and Business network, Dance Forum Taipei meets the requirements of being labeled as "innovative." Specifically, Dance Forum Taipei demonstrated four major strengths - product differentiation, attracting new audience, providing new core values, and extension of geographical territories. The new business model extended from the innovative ideas have made Dance Forum Taipei a unique role in the field, the brand that symbolizes artistic collaborations among multiple choreographers. However, when we analyzed Dance Forum Taipei for its management effectiveness, the result indicated that the public value was more profound than its own value. In essence, the innovative business management model has stopped Dance Forum Taipei from further development. Finally, based on the innovative business management model by Dance Forum Taipei, the present study proposes a solution for rooting the professional skills, expanding the economy of production scale, and strengthening the business identity