New business in Taiwan: 1399.com web portal site for the elders

年長者入口網站事業計畫Abstract New business in Taiwan: 1399.com Web Portal Site for the Elders By Wan-Jung Lu This is a business plan for providing web portal site service to the late middle-aged and elders. First phase of this new business will focus in Taiwan. Future expansion to other Chinese-speaking territories is also possible. Researches about internet usage in Taiwan as well as aging society trend all over the world all show huge potential for the late middle-aged or even elder generation to go online. Current portal site service in Taiwan, for example Yahoo, doesn’t fit into the needs of these users. 1399’s new business is to utilize technology to provide friendly portal service to the late-middle aged and the elder generation. As a portal site, 1399 will help easy and fast search as well as being a platform for internet communities. As long as the community is formed on the website, 1399 will be able to generate income by selling online advertisements and charging commissions of online shopping center. This business plan includes data from major internet research institute, Taiwan Network Information Center, to indicate the growing trend of middle-aged and elder population going online. This plan also shows detailed execution plan for launching this new business in Taiwan