Study on the Network and Development of Yingge Ceramics Industry

置身於全球化的發展趨勢下，產業更迭快速的今日，知識傳播、延續、管理與創新成為重要課題。為了在快速成長的市場上爭取佔有率，或為了創造新的應用、新的市場，必須採取競爭與成長的手段。基於此一創新概念，由於鶯歌陶瓷產業肇因歷史緣由，致使其產業發展早已融入當地居民日常生活，具在地文化傳統特色，形成獨特的陶瓷文化生活氛圍，並已形成全國聚集規模最大的陶瓷產業區位。爰鎖定在「技術創新」層次，並以鶯歌鎮當地陶瓷廠商為實證對象，聚焦廠商對外網絡連結、內部屬性等兩類面向進行探討實證。 透過對合作內容暨廠商內部職能進行社會合作網絡分析，描繪出鶯歌目前陶瓷產業網絡樣貌外，進一步分析鶯歌陶瓷產業合作網絡各行動者間所處之網絡位置關係，並觀察其創新知識來源。繼之以廠商內在驅力之動機進行鶯歌陶瓷廠商外部合作網絡分類並釐析各廠商內部屬性，運用計量模型來進一步實證分析探討其與創新研發投入曁成效間的關聯性。從創新研發角度出發，觀察各行動者所扮演之角色及其彼此間互動連結關係，並就其影響創新投入暨成效關鍵性因素加以分析探討。 本研究經由上述實證分析鶯歌陶瓷產業後，獲致如下四項結論： 一、現階段主要為大台北地區間產業網絡連結型態，雖具關鍵性行動者，惟未能充分藉助廠商間彼此鄰近的地緣關係達臻知識外溢往來交流，以促使廠商將接收之沉默知識轉化為「再投入」來提升創新成效。 二、工廠規模指標均與創新成效具高度反向相關，而研發部門的設立及充分的研發人力均顯著地正向影響創新成效。 三、透過正式契約所建構的合作網絡並非基於高度信任之創新資訊交流，而非正式的社會關係網絡合作亦僅以行銷能見度及拓展通路之合作交流為主，未能進一步有效地將之挹注於創新研發。 四、當地陶瓷產業網絡尚未形塑高度創新氛圍及環境，惟各家陶瓷工廠內部屬性卻顯著地影響其創新成效，對於促進產業創新研發而言，格外著實重要。Propagation, continuity, management, and innovation of knowledge become important themes in the era of the globalization and ever-changing industries. Either for taking more market shares from the fast-growing market or for more new application and new niches, approaches to competitiveness and growth are needed. Yingge ceramics awash with local traditions and a unique culture of its own has a long history of development and hence not only is a part of locals’ daily lives but also becomes the chief ceramics cluster in Taiwan. Therefore, this study looks from the view of “technical innovation” into the ceramics dealers in Yingge and discusses their trade networks and internal attributes. After analyzing the details and internal functions of the cooperation network, this study describes this network in Yingge and then looks closer into the role each industrial party plays in this network, in order to know their sources of knowledge for innovation. Next, based on the ceramics dealers’ innovative motives, external cooperation networks are classified and the dealers’ internal attributes are distinguished. Further, this study adopts a computational model to empirically discuss the correlation between efforts on innovation and effectiveness, and tries to understand the role each industrial party plays in this network and how the parties interact with one another, so as to further probe into factors affecting the said correlation. With the empirical study on Yingge ceramics, this study makes four conclusions: 1.For now, Yingge ceramics industry network is a part of grand Taipei where ceramics dealers are main momentum, but they cannot utilize the geographical intimacy to have knowledge spilled over, so that they can absorb received “tacit knowledge” for more effective innovation. 2.The scale of a factory is highly in inverse proportion to the effectiveness of innovation; the establishment of R&D is directly related to research manpower. 3.That an agreement-based cooperation network without high trust is not for innovative information sharing, and an unofficial cooperation network aims only at higher profile and more outlets, cannot lead to effective innovation 4.Although the external ceramics industry shows no innovative atmosphere and environment, internal attributes of each ceramics factory can significantly influence on the effectiveness of innovation and hence are weighty factors to industry innovation