3D display interfaces in e-commerce web applications: An exploratory study

The objective of the present research is to observe to what extent the stereoscopic effect presents a solution for enhancement of user interactions in the Web context. This paper describes an experiment conducted to detect differences in perception between 2D and 3D graphical user interfaces of an e-Commerce web application. The results of the conducted user study among 39 participants indicate significantly higher performance of the 2D interface in terms of efficiency, satisfaction, and, consequently, overall usability. Therefore, for the studied sample, the stereoscopic effect had mostly negative impact on user interactions