The Cyber Media in Latin America and Web 2.0

Technologies 2.0 are changing the spaces dedicated to interaction and participation in cyber media. The goal of this research is to determine the adoption of cyber journalism features and web 2.0 in media in Latin America. To achieve this objective this paper analyses 19 digital media in the region, based on two studies held in 2010 and framed on the project «Cyber media in Colombia and Latin America», which is supported by the Universidad del Norte (Colombia) and recently by the Universidad de los Andes (Venezuela). The study uses the method proposed by Rodríguez-Martínez, Codina & Pedraza-Jiménez (2010), which has been tested in previous research by the authors of this paper. According to the results, a good part of digital media in Latin America are incorporating web 2.0 tools, but there still exists notable quality differences in the ranking proposed between the best rated media (Colombia and Mexico) and the worst rated (Chile and Bolivia). This ranking allows, for example, to clearly identify how digital media in Latin America have important weaknesses in their general indicators, like accessibility mistakes, popularity and visibility levels; and in their specific indicators, in special those related to available resources for information deepening and interaction tools. As authors state in the article, showing these evidences of inequality can orientate future plans of Latin-American cyber media, especially if indicators related to users’ active participation are considered