Broadcast Yourself: Oxymoron or Media Mistake?

This article analyses the possibility offered by the Internet to select radio content to build customized radios. Each internet user could select radio content, replacing the traditional radio stations that have always broadcasted. Previous results from our investigations are presented to allow us to compare the still-existing traditional radio to some of the offers on the Internet. Such a comparison will allow us to determine two different ways of listening to the radio on the Internet: the usual one, which allows the coexistence of listening and any parallel social practice (work, driving, etc.), and another one, appropriate to the internet, that adds visual attention to hearing. It is unavoidable to consider this as a loss compared to the visual independence that radio has always allowed