MENGELOLA LEMBAGA PENDIDIKAN: PERSPEKTIF MANAJEMEN PEMASARAN

From the perspective of marketing management, education is part of the marketing entity. Education is a service product that are equally exchanged between educational institutions with the user. Because education is a part of the marketing entity, it is also important to use marketing management in managing the educational institutions. In the marketing management, targeted market as potential users of the product of educational services should be treated in such a way that educational services can be accepted by them. Strategies in approaching potential users of educational services include some element of marketing known as the marketing mix. Because educational product is a part of the service product, the marketing mix strategies developed must be some things that include, product, price, place, promotion, people, process and physical evidence. In this paper, it will be presented how to implement marketing management in managing educational institutions. The aim is to provide a new perspective so that educational institutions can be better managed and can give satisfaction to the users of educational services. The final expectations of the utilization of marketing management in managing educational institutions is also to make service in the institution is in accordance with the demands of the community as the end user of educational services