Factors Affecting Intention to Use of Small-scale Renewable Energy Technologies in District Sialkot, Pakistan

Due to existing energy shortage; there is need to adopt renewable energy technologies. Low awareness and acceptance are major barriers to development of renewable energy technologies. The present study was conducted to explore factors affecting intention to use of small-scale renewable energy technologies in Pakistan at household level. This present study was conducted in Sialkot District. and non-probability sampling technique was used to select the respondents. There were 160 respondents participated in this study. The theoretical model in this research was developed based on Technology Acceptance Model, Theory of Reasoned Action, and Innovation Diffusion Theory by Rogers and Theory of Planned Behavior. Major findings of this study highlighted that socio-economic factors, facilitating conditions perceived ease of use, perceived usefulness, knowledge, persuasion, and subjective norms are significant determinants of intention to use small-scale renewable energy technologies. The study recommended that government and other stakeholders should use strategies to create awareness and sensitized the people about benefits of adopting small-scale renewable energy technologies and setting up awareness centers at local and national level for encouraging people to adopt small scale renewable energy technologies