Determination of the effective factors in the knowledge management strategy (Case study: Tabriz city pharmacy industry )

The conditions of competitive environment of the organizations are considered to be various and very complicated while the competitive space is changing rapidly, at the same time the rate of change for most organizations is faster than their speed and ability of responding. In this direction only the organizations that keep their competitive advantage can survive. Keeping the competitive advantage and permanence of the organizations is possible by assistance of the knowledge management. Innovation is the main key of success of a pharmacy company, because these companies, from the initial drug discovery till its final processes to supply products in the market, need innovation and new resources for their stability and durability in the market. The knowledge management strategy in the pharmacy not only insists on the importance of obtaining some new knowledge, but also considers its distribution in the society. This research tried to evaluate the impact of four dimensions such as: organizational structure, culture, creation and knowledge transfer, and human resources on the knowledge management strategy. Our statistic society in this research is the staff of three pharmacy plants Zahravi, Dana and Shahid Ghazi seromsazi. This research from purpose point of view is a functional research and from the data collecting point of view is a descriptive one. The Friedman test was used for ranking the impact of four factors on the knowledge management strategy. Referring to the research results the knowledge management strategy should emphasize on the human being sources factor