In this paper, I examine the ways in which London’s symbolic power and, correlatively, its cinematic image, are evolving in the post-European Union referendum era. This paper identifies the ways in which the possible changes in London’s material and cinematic image as a dynamic, opening and welcoming city are beginning to manifest themselves in mainstream cinema and cinema-inspired advertising. In particular, I provide an assessment of the current state of the British film industry, highlighting the ways in which EU-funded programmes, like Creative Europe, provide filmmakers in the UK with access to funds and potentially wide distribution. I then discuss the impact the Brexit decision has had on London-based films released after the referen...