End of Life Vehicles (ELVs), together with Waste from Electric and Electronic Equipments (WEEEs), are re-known as an important source of secondary raw materials. Since many years, their recovery allowed the restoring of great amounts of metals for new cars' production. However, the management of electronic systems embedded into ELVs is yet rarely considered by the scientific literature. The purpose of the paper is trying to fill in this gap through the proposition of an innovative economic model able to identify the presence of profitability within the recovery process of automotive Waste Printed Circuit Boards (WPCBs). Net Present Value (NPV) and Discounted Payback Time (DPBT) will be used to demonstrate the validity of investments in this...