Dance Back to the Youth and Through to Happiness Behavioral Analysis for Late Middle Age’s People Participating in Standard Ballroom Dance

[[abstract]]近年來隨著健康意識的抬頭，不管是學生、中年人以及銀髮族，不分年齡之民眾皆對身體健康有一定的重視，開始培養運動習慣及興趣，而運動有非常多種類。其中，國標舞近年來成為許多民眾的主要運動，本專題實務將從準銀髮族國標舞運動參與者的休閒動機著手，藉此了解準銀髮族國標舞運動參與者對幸福感提升之感受。以大台中地區準銀髮族國標舞學員為研究對象，進行問卷收集、研究、分析及彙整，分析結果顯示參與者的休閒動機會影響幸福感的提升，最後根據結果提出相關結論及建議，提供國標舞學習教室及相關產業未來招生行銷之參考依據。 Following the rise of health awareness, people of all ages have paid considerable attention to physical health and have started cultivating habits and interests in various sports activities. Particularly, among the various types of sports, stander ballroom dance has become the popular sport that people would like to choose. This project examined the recreational motivations of people in late middle age participating in standard ballroom dance to clarify the effect of standard ballroom dance participation on these participants’ senses of happiness. We took the expectant senior citizens who participate in stander ballroom dance in Taichung city as subjects. The results revealed that the participants’ recreational motivations did raise their senses of happiness. Conclusion and suggestions were proposed according to the results to provide insights to owners of standard ballroom dance classrooms and to related industries into the recruitment of dance class students as well as related marketing tactics