Multi-method research: Reception in context

This chapter discusses research approaches that investigate reception in its context, both the audiovisual context in which the translation appears and the social context in which it is being viewed. The studies introduced in this chapter include thematic studies which focus on examining the viewers’ interpretations of a specific aspect of the translated programme, as well as wide-ranging studies which explore viewers’ attitudes and expectations towards audiovisual translations. The methods introduced in the chapter include questionnaires with qualitative and quantitative approaches, interviews, focus group research, observation, and some novel research approaches arising from the model of user-centered translation and the concepts of usability and user experience. Finally, the chapter argues for the benefits of large-scale, collective research approaches and replication of research designs in a variety of contexts