SYRIZA’S electoral rise in Greece: protest, trust and the art of political manipulation

Between 2010 and 2015, a period of significant political change in Greece, the Coalition of the Radical Left (SYRIZA), a minor party, achieved and consolidated major party status. This article explores the role of political strategy in SYRIZA’s electoral success. It argues that contrary to accepted wisdom, targeting a ‘niche’ constituency or protesting against the establishment will not suffice for a minor party to make an electoral breakthrough. SYRIZA’s case demonstrates that unless a minor party is ready to claim that it is willing and able to take on government responsibility, electoral advancement will not be forthcoming. The success of SYRIZA’s strategy can be attributed to favourable electoral demand factors and apt heresthetic manipulation of issue dimensions