Describes work carried out at Cardiff Business School, University of Wales, to investigate the scope for applying Artificial Intelligence (AI) techniques in the field of management. The main thrust of the work so far has been oriented towards marketing decisions, but the implications extend to decision making in general
Understand the relationship among marketing, the marketing process,digital marketing and AI a...
The study is devoted to the consideration of AI in marketing theory and marketing practice. The rele...
In an era of digitalization and availability of internet, the world is moving towards artificial int...
Describes work carried out at Cardiff Business School, University of Wales, to investigate the scope...
Decision-making is a complex process that involves data that is derived based on set of rules. Conve...
Decision-making is a complex process that involves data that is derived based on set of rules. Conve...
Artificial Intelligence is the new revolution in the business and in past few years it is indulged i...
Purpose The purpose of this article is to review literature and thinking about the application of AI...
AI can do a wide range of analytical activities, such as specifying relations among variables, that ...
The following research builds an understanding of the practical implication of AI to marketing manag...
A forthcoming issue of Industrial Marketing Management (IMM) will be devoted to the presentation of ...
After being just an imagination of science fiction writers, the artificial intelligence has greatly ...
Computers and machines were developed to reduce time consumption and manual human efforts to complet...
Expert systems are one of the most important applications of artificial intelligence, which is used ...
Artificial Intelligence (AI) is becoming more heavily utilised in enterprise decision-making process...
Understand the relationship among marketing, the marketing process,digital marketing and AI a...
The study is devoted to the consideration of AI in marketing theory and marketing practice. The rele...
In an era of digitalization and availability of internet, the world is moving towards artificial int...
Describes work carried out at Cardiff Business School, University of Wales, to investigate the scope...
Decision-making is a complex process that involves data that is derived based on set of rules. Conve...
Decision-making is a complex process that involves data that is derived based on set of rules. Conve...
Artificial Intelligence is the new revolution in the business and in past few years it is indulged i...
Purpose The purpose of this article is to review literature and thinking about the application of AI...
AI can do a wide range of analytical activities, such as specifying relations among variables, that ...
The following research builds an understanding of the practical implication of AI to marketing manag...
A forthcoming issue of Industrial Marketing Management (IMM) will be devoted to the presentation of ...
After being just an imagination of science fiction writers, the artificial intelligence has greatly ...
Computers and machines were developed to reduce time consumption and manual human efforts to complet...
Expert systems are one of the most important applications of artificial intelligence, which is used ...
Artificial Intelligence (AI) is becoming more heavily utilised in enterprise decision-making process...
Understand the relationship among marketing, the marketing process,digital marketing and AI a...
The study is devoted to the consideration of AI in marketing theory and marketing practice. The rele...
In an era of digitalization and availability of internet, the world is moving towards artificial int...
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