Little empirical research exists on the measurement of strategic planning effectiveness. The authors propose a new approach: the strategic planning index (SPI). The SPI is tested on the hotel sector. Findings suggest that the SPI can be particularly useful for corporate and hotel unit managers in evaluating their strategic planning processes
In this paper, we planned to realize the marketing managers’ perceptions through their perception of...
In the current study, we contend that to enhance their competitiveness and performance, hotel proper...
While strategic planning is a key concept in management research, there has been little consistency ...
Little empirical research exists on the measurement of strategic planning effectiveness. The authors...
Strategic planning is currently back in vogue as a key managerial process. However, despite the volu...
Managers practice in a consistently changing environment necessitating the need for an effective str...
With increasing emphasis by many organisations on improving marketing performance, the measurement o...
Strategic planning enables shareholders and company management to determine the direction and pace o...
Suppliers of products and services should explore new opportunities to achieve competitiv...
The primary objective of this research was to examine the relative importance and success of forty f...
This case study examined and described the progress of the existing performance measurement at a hot...
Purpose – This study has a twofold purpose: to identify the competitive strategies and advantages of...
Hotel management is increasingly looking for ways to evaluate marketing effectiveness. A system is n...
The subject of strategic management has been studied for many decades but theoretical and empirical ...
The study investigates validity and reliability of small data regarding strategic link of competitiv...
In this paper, we planned to realize the marketing managers’ perceptions through their perception of...
In the current study, we contend that to enhance their competitiveness and performance, hotel proper...
While strategic planning is a key concept in management research, there has been little consistency ...
Little empirical research exists on the measurement of strategic planning effectiveness. The authors...
Strategic planning is currently back in vogue as a key managerial process. However, despite the volu...
Managers practice in a consistently changing environment necessitating the need for an effective str...
With increasing emphasis by many organisations on improving marketing performance, the measurement o...
Strategic planning enables shareholders and company management to determine the direction and pace o...
Suppliers of products and services should explore new opportunities to achieve competitiv...
The primary objective of this research was to examine the relative importance and success of forty f...
This case study examined and described the progress of the existing performance measurement at a hot...
Purpose – This study has a twofold purpose: to identify the competitive strategies and advantages of...
Hotel management is increasingly looking for ways to evaluate marketing effectiveness. A system is n...
The subject of strategic management has been studied for many decades but theoretical and empirical ...
The study investigates validity and reliability of small data regarding strategic link of competitiv...
In this paper, we planned to realize the marketing managers’ perceptions through their perception of...
In the current study, we contend that to enhance their competitiveness and performance, hotel proper...
While strategic planning is a key concept in management research, there has been little consistency ...
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