Embedding better practice in risk communication and public health

This chapter presents some concluding thoughts from the authors. This book has sought to address a range of issues facing risk communication around a broad spectrum of public health concerns. At the same time, it has sought to show how these issues have evolved since the first edition of this collection was published. There is little doubt that the landscape in which policymakers and managers have to communicate risk has changed. The various public groups within our societies are also exposed to more diverse forms of information flows than were present even 10 years ago. Not all of it is accurate, and individuals now need to be able to filter, interpret, and make sense of the information that they are given, in increasingly sophisticated ways