ANALISIS PROSES INOVASI DI PT GARUDA MAINTENANCE FACILITY

On the implementation of the innovation process conducted by PT GMF AeroAsia, there have been no specific studies that discuss the company's innovation process. The study of company's innovation process is needed to determine how the innovation process that has been implemented by the company in order to improve the innovation process in PT GMF AeroAsia. This study aims to analyze the process of innovation in PT GMF AeroAsia using the innovation value chain framework. This research is a descriptive study using a qualitative approach. Data collection was conducted using in-depth interviews, questionnaires, and literature study. Data analysis techniques used in this research is interactive models of analysis. Results of this research showed that the innovation implemented by PT GMF AeroAsia mostly on business process innovation because of the strict regulations on the airline industry related to security. Innovation conducted by PT GMF AeroAsia classified as incremental innovation. Business model innovation PT GMF AeroAsia followed business model of the orchestrator. Innovation process conducted by PT GMF AeroAsia is depended on operational needs through problem solving mechanism of the operational activities and they have been trying to routinized through innovation competition since 2011. The weakest link in the value chain PT GMF AeroAsia is the diffusion phase, which indicates the company as the diffusion-poor-company. There some factors that may cause problems in the innovation process at PT GMF AeroAsia on diffusion phase, such as: the culture and habit