KARAOKE KELUARGA (STUDI KASUS EMPAT MAHASISWA DAN KARAOKE KELUARGA, HAPPY PUPPY DI RING ROAD UTARA YOGYAKARTA)

Started around 1970, karaoke appeared as one of contemporary entertainment in japan society. It grows from utagoe kissa to Karaoke Box which is expanded to other countries outside Japan, and Indonesia is one of them. Karaoke bussiness in Indonesia grows through big cities with various concept and target of costumer, one of concepts is Family Karaoke. In Yogyakarta, this concept gets a lot of interest by college students. This is why by then it becomes interesting for the writer to do a research on its motive and the impact to them. The research is taken place in Yogyakarta in 2013 and it is done after a year. In that time, the writer tried to acknowlede the reality between concept and the pratice that is happening in Family Karaoke �Happy Puppy�, experienced by four college students. Several methods were done during the research. Began from getting info from the internet, field observation, interview to eventually literature study. All of them were done to get the answer of : (1) What is Karaoke and the difference with Family Karaoke? (2) What is the point of view of the college students as �Family Karaoke� costumer toward the �Karaoke�? The result of this research shows that it has occurred a dislocation of family private space in modern society. The family space, that was at first located at home, has moved to another place that is not home but instead to Family Karaoke entertainment place, which is considered as public space. This makes Karaoke with family concept has the opportunity to expand their field market with different way and also to get costumer target. By changing the Karaoke concept to family Karaoke, automatically changing its image as entertainment place