UPAYA DINAS KEBUDAYAN DAN PARIWISATA DALAM MENINGKATKAN KUNJUNGAN WISATAWAN (Studi Pemasaran Wisata Bahari di Kota Bandar Lampung)

Indonesia is one of the largest archipelago country in the world. The diversity of various natural features making huge tourism potential for Indonesia. Nature tourism, especially coastal tourism is one of the main selling Indonesian tourism products. The marine tourism potential, especially in the city of Bandar Lampung tourism industry is an opportunity that must be managed professionally and be best utilized as a tourism destination in Indonesia. A strategic step in the marketing of tourism with satisfaction to tourists. Is a fundamental step to make Bandar Lampung city as one of the objectives of marine tourism destination in Indonesia. The approach in this study used a descriptive approach based on qualitative data. Objects in this study is Puri Gading Beach, Duta Wisata Beach, and Tirtayasa Beach. The theory used is the tourism marketing mix using primary sources and secondary. Primary sources of documentation associated with this study. While secondary sources using books, journals and internet. Retrieval of data through library, observation, and interviews with several informants. The results of this research is the exposure of the tourism marketing done by the Department of Culture and Tourism of Bandar Lampung. As for the tourism marketing mix analysis to marine tourism destination can be considered as a benchmark in improving the quality of tourism marketing towards a better and can increase significantly the number of tourists visiting each year