PENGGUNAAN TELEMARKETING DALAM PEMASARAN PRODUK HOTEL MELIA PUROSANI YOGYAKARTA

The development of hotel in this era cannot be separated from marketing strategy which is used by hotel management to market the hotel�s product. One of the strategy that the hotel usually used is telemarketing in marketing the hotel�s product. One of the hotel that using telemarketing in market the hotel�s product is Melia Purosani Hotel. The employing of the telemarketing to market the hotel�s product in Melia Purosani is needed to be applied and agreed with the using operational standard in applying telemarketing which is divided in two part