MODEL PEMBELIAN KOMPULSIF PADA REMAJA

This study examines the fit of theoretical models of compulsive buying with empirical data on adolescent compulsive buying. The model was tested in the form of the influence of family environment consisting of family support and stressors in the family to the compulsive buying mediated by the variable selfesteem, self-control, and materialism. The social learning theory used to understand the process of compulsive buying. The subjects of the study are 370 students from three universities in the city of Malang. Methods of data collection using the compulsive buying scale, family environment scale, the scale of self-esteem, self-control scale, and the scale of materialism. Data were analyzed by Structural Equation Model (SEM). The analysis showed that the model of compulsive buying in adolescents meet the criteria of goodness of fit, ie chi - squared value of 199.100 with p < 0.0